How are Thumbs surveys calculated?

The Thumbs survey calculation is super simple. Simply find the total percentage of customers that gave a Thumbs up, and there you have it - your metric!

In the below example, we have:

  • Thumbs Up: 3 responses
  • Thumbs Down: 1 response

With 4 total responses, the calculation will look like this:

  • 3 Thumbs Up / 4 Responses Overall = .75 = 75%

In Delighted, we round Thumbs to the nearest whole number, which gives us a net metric of 75.

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