How are Thumbs surveys calculated?
The Thumbs survey calculation is super simple. Simply find the total percentage of customers that gave a Thumbs up, and there you have it - your metric!
In the below example, we have:
- Thumbs Up: 3 responses
- Thumbs Down: 1 response
With 4 total responses, the calculation will look like this:
- 3 Thumbs Up / 4 Responses Overall = .75 = 75%
In Delighted, we round Thumbs to the nearest whole number, which gives us a net metric of 75.