SMS Platform Customization

Delighted’s SMS platform can be customized to reflect your organization’s styling. Since SMS surveys are delivered in plain text, there are no visual customization options. However, aligning the survey text with your brand voice increases authenticity and readability, which can improve response rates.

In this section

Basic customization

Brand/product name

If you use the default question, your brand/product name will be inserted into your question automatically. For example, NPS surveys will default to, "How likely are you to recommend [Brand/product name] to a friend?"

Interested in dynamically updating the brand/product name for each survey that is sent? Check out our article on Special Properties to learn how!

Send a test SMS

Send a test SMS message to yourself or to a teammate. These texts will mimic the entire survey experience, but responses will not be recorded on the Dashboard.

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Question customization


Reword your question text as needed. If this customization option is used, the brand/product name will not be inserted into your question text. For example, if you are conducting an eNPS survey, you can change the survey question to, "How likely are you to recommend working at this company to a friend or colleague?"

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Advanced customization

Survey language

Delighted supports translation to over three dozen languages. Interested in learning more? Review our article on translating your survey!

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