Thank you page special properties

Previous section: Delighted email subject

Passing special properties for the Thank You page will update each respective section on those pages. These fields include:

  1. Thank You page message
  2. Link text
  3. Link URL

Additionally, you can pass through separate special properties for each score type (ex. for NPS, that would include Promoters, Passives, and Detractors), dynamically updating the Thank You page experience based on the score that’s provided.


What it looks like as a property (All score groups)

The properties below will update the content in your Thank You page for all score groups (ex. for CSAT, that would be Satisfied, Neutral, and Dissatisfied groups):

CSV

  • Thank You page message: Column header titled thank_you_message
  • Thank You page link text: Column header titled thank_you_link_text
  • Thank You page link URL: Column header titled thank_you_link_url

API

  • Thank You page message: properties[thank_you_message]=Value
  • Thank You page link text: properties[thank_you_link_text]=Value
  • Thank You page link URL: properties[thank_you_link_url]=Value

Web

  • Thank You page message: { thank_you_message: “Value” }
  • Thank You page link text: { thank_you_link_text: “Value” }
  • Thank You page link URL: { thank_you_link_url: “Value” }

Link

  • Thank You page message: ...?thank_you_message=Value
  • Thank You page link text: ...?thank_you_link_text=Value
  • Thank You page link URL: ...?thank_you_link_url=Value

What it looks like as a property (Different score groups)

The properties below will update the content in your Thank You page based on the score that was provided (ex. unique customizations for Promoters, Passives, and Detractors if using NPS):

CSV

  • Thank You page message: Column header titled thank_you_message_if…
  • Thank You page link text: Column header titled thank_you_link_text_if...
  • Thank You page link URL: Column header titled thank_you_link_url_if...

API

  • Thank You page message: properties[thank_you_message_if…]=Value
  • Thank You page link text: properties[thank_you_link_text_if...]=Value
  • Thank You page link URL: properties[thank_you_link_url_if...]=Value

Web

  • Thank You page message: { thank_you_message_if…: “Value” }
  • Thank You page link text: { thank_you_link_text_if...: “Value” }
  • Thank You page link URL: { thank_you_link_url_if...: “Value” }

Link

  • Thank You page message: ...?thank_you_message_if…=Value
  • Thank You page link text: ...?thank_you_link_text_if...=Value
  • Thank You page link URL: ...?thank_you_link_url_if...=Value

What follows the “_if…” section will depend on the survey type you’re using, whether NPS, CSAT, CES, or 5-star. For example, for Promoters with NPS, a special property for customizing the Thank You page message would look like: 

properties[thank_you_message_if_promoter]=Value

To get the values you’ll need to use for your survey type, reach out to our Customer Concierge team and we’ll send those values you’re way!


What survey area the property updates

Special properties for the Thank You page will update the sections shown below:

Important notes:

  • Thank you message has a limit of 300 characters
  • Thank you link text has a limit of 30 characters
  • Thank you link URL must be http/https or mailto
  • If you specify link text you must also specify the link url for the corresponding group
  • If you specify link url you must also specify the link text for the corresponding group

Example use case

Linking to location/product-specific review pages

If your business has unique review pages (ex. Yelp, Google Reviews, Trustpilot, etc.) for different locations or products, using special properties can help route folks to the most applicable page to provided an additional testimonial.

Imagine a mattress company that has unique Amazon pages for each of their products - The Foam Mattress, Cooling Pillow, and Stitched Sheet Set. Customers receive an NPS survey 30 days after their purchase. In order to get reviews on their Amazon page, they need to make sure respondents are directed to the Amazon page associated with the product they purchased.

With the above in mind, the company might send the following special properties for Promoters, based on the product that was purchased:

The Foam Mattress

  • Thank You page message: properties[thank_you_message_if_promoter]=If you have a moment, leave a quick review about The Foam Mattress on our Amazon page
  • Thank You page link text: properties[thank_you_link_text_if_promoter]=Leave a Review!
  • Thank You page link URL: properties[thank_you_link_url_if_promoter]=https://www.amazon.com/The-Foam-Mattress/

Cooling Pillow

  • Thank You page message: properties[thank_you_message_if_promoter]=If you have a moment, leave a quick review about the Cooling Pillow on our Amazon page
  • Thank You page link text: properties[thank_you_link_text_if_promoter]=Leave a Review!
  • Thank You page link URL: properties[thank_you_link_url_if_promoter]=https://www.amazon.com/The-Cooling-Pillow/

Stitched Sheet Set

  • Thank You page message: properties[thank_you_message_if_promoter]=If you have a moment, leave a quick review about the Stitched Sheet Set on our Amazon page
  • Thank You page link text: properties[thank_you_link_text_if_promoter]=Leave a Review!
  • Thank You page link URL: properties[thank_you_link_url_if_promoter]=https://www.amazon.com/The-Stitched-Sheet-Set/

With the above properties, the momentum of the most satisfied and likely to recommend respondents can be captured and converted into public-facing testimonials.


You’re all set!

As mentioned at the start of this guide, Delighted’s special properties offer a powerful way to personalize and dynamically customize the survey experience for a wide range of use cases.

Leveraging these special properties can significant increase the quality of feedback being received, provide more focused comments, drive increased engagement, and generally lend to a better end-user experience

Any questions on how to roll-out these special properties? Feel free to contact the Customer Concierge team at any time!

Still need help? Contact Us Contact Us