What are special properties?

Previous section: Special properties guide overview

As you can tell by the name, special properties function similarly to standard Delighted properties. You can pass unique information about a particular person, as well as segment on those data points once responses are received.

What sets special properties apart is their ability to dynamically update aspects of the survey content on a per-survey basis. In this section, we’ll cover what special properties look like, as well as how these properties are recognized and used by Delighted.

What do special properties look like?

Special properties are essentially identical to standard properties. They can be passed via all Delighted platforms – including Web, SMS, and Email.

In this section, we’ll provide an example of what a special property looks like in a CSV file. For this example, we’ll look at Delighted Email Subject, which is a special property that updates the subject line of the survey email:

As you can see above, the special property is simply another column you’d add to any CSV/Excel file you upload. Super easy to add into your workflow, with big payoffs in terms of personalization of the survey experience.

We’ll go into more depth about each special property later in this guide, but, for now, we’ll cover a bit more about how Delighted recognizes these properties and dynamically updates the survey.

How does Delighted recognize special properties?

Think of properties in Delighted as bits of data you send our way, telling Delighted to take a specific action. For example, with standard properties, you might have a file like the following:

In the above file, you’ll see two columns Collection and Purchase Experience. Those column headers are basically telling Delighted to associate each person’s response with the values listed (ex. associating Ellie’s survey request with the properties of Collection=Women’s and Purchase Experience=Mobile App).

Special properties give Delighted slightly unique instructions. In addition to associating each person’s survey request with particular values, special properties also tell Delighted to dynamically replace survey content with the value provided. Going back to our earlier example:

In the above example, Delighted will recognize the Delighted Email Subject column header as a special property – understanding the request to use the values under that column header to update the subject line field. From there, each person will see the subject line associated with their row (ex. Ellie would see “…your recent purchase of The London Trench”, whereas Richard would see “…your recent purchase of The Classic Oxford”).

As a final note, if you are manually uploading a CSV/Excel file, Delighted will offer a small purple badge on the review page to confirm the special property has been recognized:

Armed with an understanding of what makes special properties unique, as well as how Delighted recognizes those properties, we’ll now dig into the specific of how to pass those properties to Delighted.

Next section: How are special properties passed to Delighted?

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