Customize the experience based on the score given
After someone responds to a survey, they are shown a page thanking them for their feedback. This experience can be customized to include a short message and/or a link. This gives you the power to leave different customers with a contextually sensitive last moment.
Our customers commonly use this to encourage those who provide positive feedback to follow them on Twitter, to share an upcoming promotion, or to inform people of a referral program. For detractors, they may apologize for the less than stellar experience and offer a VIP email address.