Customize the experience based on the score given

Previous section: Digging into the feedback

After someone responds to a survey, they are shown a page thanking them for their feedback. This experience can be customized to include a short message and/or a link. This gives you the power to leave different customers with a contextually sensitive last moment.

Our customers commonly use this to encourage promoters to follow them on Twitter, to share an upcoming promotion, or to inform people of a referral program. For detractors, they may apologize for the less than stellar experience and offer a VIP email address.

Next section: Getting your colleagues involved

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