Mailchimp Integration

FAQs

What properties do you pull in from Mailchimp?

Suggested next article: The Embed Platform: Embedding Surveys in your Emails.

Setting up the Mailchimp integration

Harness the power of Delighted's Mailchimp integration to send targeted surveys to your subscribers from your Mailchimp lists. With our rapid setup and seamless integration, you can focus on what matters most — boosting customer engagement while gathering actionable insights.

To set up the Mailchimp integration:

1: Head to the Integrations tab → and choose "Mailchimp"
2: Click “Connect to Mailchimp”
3: You’ll be redirected to Mailchimp. Log into your account → and click "Allow" to authorize Delighted

You’ll be directed back to Delighted. To configure the integration settings

1: Select a mailing list that will be used to trigger surveys → (ex. the "Delighted" list)
2: Pick the delay between a subscriber joining a list and a survey being sent → (ex. Instantly, 1 day, 1 week, 2 weeks, or 1 month)
3: Click “Save & turn on” → (after which you will be taken to the "Status" screen)

To make updates later from the Status screen:

1: Make your updates
2: Click "Save Changes"; Note: You can also "Turn off" your campaign from this "Status" screen

Troubleshooting the Mailchimp integration if surveys aren't being sent

If subscribers are joining a mailing list in Mailchimp, but Delighted surveys aren't firing, run through this troubleshooting list:

1	List name	Are subscribers joining the list that you've specified on your Mailchimp integration page? If they're joining a different list, be sure to update your configuration to the correct list
2	Delay	Has the delay elapsed? If you've specified a delay (ex. 1 week), the survey will not dispatch right away, but only after the delay you've set. You can check whether surveys have been scheduled for the future in the People tab
3	Throttle	Has the subscriber been recently surveyed? If someone has been recently surveyed, their Mailchimp-triggered survey requests might be throttled
4	Reach out	Still no luck? Contact us and we'll help identify whatever might be blocking those surveys from being sent!

Embedding Delighted CX surveys into your Mailchimp emails

Skip a step!

Seamlessly embed Delighted surveys in your Mailchimp emails and collect valuable customer feedback on the spot. Embedding can improve response rates and streamline the user experience.

Add fully customized Delighted surveys with a few clicks — no coding needed!

Simply:

1: Request your survey's HTML code

Email us to request your CX project's HTML. Let us know which project you'll be using by finding the project's name in your dropdown menu.
Important: Make sure you’ve set up the Link platform – which provides us with your survey’s HTML code with all of your specific customizations and properties.

2: Add the HTML to Mailchimp

Add the survey to your email template in Mailchimp by pasting in the HTML we'll share over. Watch this mini video to see exactly how it’s done.

3: Deanonymize feedback using properties

By default, your embedded surveys will be anonymous.

However, you can append information like email addresses or purchasing data by appending those details to the end of your survey links within the HTML. See Passing properties with the Link platform.

Note: Learn more by reading the full article: The Embed Platform: Embedding Surveys in your Emails

What properties do you pull in from Mailchimp?

We pull in the following properties when triggering surveys from Mailchimp:

List ID
Subscriber ID
Subscribed At timestamp