What is the 30-day NPS and how is it calculated?

The 30-day NPS is a simple moving average. It is the score for all responses collected within the last 30 days. Since it better reflects recency and reduces noise (compared to a cumulative average), it’s a truer measurement of your current NPS. 

You’ll see the 30-day moving average NPS on your dashboard, in trends, and in digests. When looking at graphs you’ll see the precise NPS for that particular time period.

With your 30-day NPS on hand, you might be interested in reviewing NPS benchmarks across different verticals, as well as seeing how your score compares to those industry averages. Check out our NPS Benchmark tool to explore average scores and see how your NPS stacks up!

On the dashboard

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