When should I use Smileys?
Because smiley faces are so closely tied to emotional response, they're a fantastic pairing with satisfaction-type questions. Whether following a support interaction, or prompted a few weeks after a product delivery, Smileys can be easily mapped to a customer's level of satisfaction at any point in time.
Spending hours upon hours to pair your new Bluetooth speaker to your TV? That's likely an angry face. Get a response within minutes from a support agent, completely resolving your concerns? That's an ear-to-ear grin on the Smileys scale.
Smileys surveys are extremely prevalent both online and offline, with a number of powerful applications, including:
- Post-support surveys to get a pulse on an agent's level of service (ex. "How did we do today?")
- Kiosks that collect feedback in physical locations - such as airports and malls
- Web sites with a diverse range of visitors with varying language preferences (Smileys surveys are language agnostic)
- Internal employee surveys to gauge job satisfaction
If the survey you're considering could be answered with "Satisfied" or "Dissatisfied", there's a high likelihood that Smileys surveys could lend a hand in reducing your survey complexity, increasing overall engagement, and yielding a much more clear and actionable data set for your team.