How it works

Delighted’s MailChimp integration will automatically send surveys to new subscribers of a MailChimp mailing list.

Whether reaching out to folks a month after they join your mailing list to get feedback on the content you're sending, or adding new customers into an onboarding email campaign in MailChimp and firing off a survey 2 weeks later, there are a multitude of ways to help you and the team automate your Delighted surveys via MailChimp.

Setting it up

Visit the Delighted MailChimp integration page:

Click on "Connect to MailChimp":

When redirected to MailChimp, enter your username and password. Once completed, click "Log In":

You'll then be redirected back to Delighted, where the integration is now ready to be configured:

Select the MailChimp mailing list that should be used to trigger surveys and select the delay between a new subscriber entering a mailing list, and the date a survey is sent:

Click “Save & turn on”


Can I adjust the delay between when a subscriber joins a mailing list and when a survey is sent?

Yes. When setting up your MailChimp integration, you’ll have the option to select a delay. This delay refers to the time between when a subscriber joins a mailing list, and when a Delighted survey is sent to the subscriber.

The delay options include:

  • Instantly
  • 1 day
  • 1 week
  • 2 weeks
  • 1 month

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Surveys aren't sending sending when subscribers join a mailing list, what's going on?

If subscribers are joining a mailing list in MailChimp, but Delighted surveys aren't firing, a great first step is to run through the list below:

  • Are subscribers joining the list that you've specified on your MailChimp integration page? If they're joining a different list, be sure to update your configuration to the correct list
  • Has the delay elapsed? If you've specified a delay (ex. 1 week), the survey will not dispatch right away, but only after the delay you've set
  • Has the subscriber been recently surveyed? If someone has been recently surveyed, their MailChimp-triggered survey requests might be throttled
  • Still no luck? Contact us and we'll help identify whatever might be blocking those surveys from being sent!

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